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Why is Amazon Now Promoting the Kobo Clara HD?

An odd factor is happening. Amazon has began promoting the Kobo Clara HD, Kobo’s newest 6-inch e-book reader.

It’s out there for $119 with free transport, which is similar worth that Kobo sells it for and $10 cheaper than the equal Kindle Paperwhite ($30 minus adverts), and in contrast to the Paperwhite the Kobo has a color-adjusting frontlight that a lot of folks like, though the Kobo isn’t waterproof just like the Kindle.

Different Kobo fashions have been out there to buy on Amazon for a very long time, together with Nooks and quite a few different manufacturers, in order that’s nothing uncommon, however they’ve been offered by third-party retailers, not Amazon instantly.

The present itemizing for the Kobo Clara HD says it’s being “shipped and offered by Amazon.com”.

Different retailers are promoting it as effectively however Amazon has the bottom worth new with transport included.

Amazon can be promoting the Kobo Aura H2O Version 2.

It’s fascinating how Amazon is promoting Kobos instantly now, though they’re definitely not an official US accomplice like Walmart.

Kobo has struggled to search out dependable companions within the US relating to promoting Kobo gadgets, with Walmart being their lone retail accomplice presently, and now oddly Amazon helps distribute Kobo ereaders for them, with Prime transport besides.

Now it’s quicker to get a Kobo Clara HD from Amazon than ordering from Kobo instantly, and simply as quick as Walmart, if not quicker. How does that make any sense?

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