VKontakte is the most important social networking web site in Russia and it has over 97 million month-to-month customers. The corporate is planning on launching a brand new audiobook service someday within the subsequent month or two and it’ll have over 10,000 titles at launch. The challenge, publishers say, has excessive significance at VKontakte and will likely be based mostly on the VK Apps cell platform.
These with data of those discussions say that the platform estimates that as much as some 40 million of its wider East European-focused consumer base might be fascinated with a paywalled subscription audiobook program. The mannequin into account is claimed to supply limitless use for 299 rubles month-to-month (US$four.47).
VK needs a slice of the audiobook pie. They’ve various rivals corresponding to Russia’s LitRes and Storytel. Publishers say LitRes is estimated to regulate 50% of audiobook market and Storytel has a 20% market share.
Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the previous ten years. His articles have been picked up by main and native information sources and web sites such because the CBC, CNET, Engadget, Huffington Publish and the New York Occasions.