Digital Publishers see robust positive aspects in audiobooks and ebooks

Main publishers have all reported that the second quarter of 2019 that audiobook gross sales are growing and ebooks are doing fairly nicely. Audiobooks will not be actually a shock, everyone seems to be busy digitizing their front-list and in addition paying extra consideration to their backlist. The truth that book gross sales are doing nicely, is partly attributed to film tie-ins and clients have gotten used to paying virtually double.

Simon & Schuster admitted in a uncommon prevalence, e-book gross sales had been up over final 12 months’s second quarter. CEO Carolyn Reidy stated the e-book acquire was resulting from some film tie-ins and a selected mixture of books quite than as an indication that the e-book market is rebounding. Nonetheless, she stated, with print gross sales growing and the mix of digital audio and e-books making for a constant contribution from its digital efforts, the market is mostly stable.

HarperCollins stated that digital audiobooks grew by 40% over fiscal 2018, and CEO Brian Murray stated HC continues to signal new distribution contracts to broaden the attain of its digital audio titles; it is usually, he added, taking a look at mining extra backlist titles to place into audio. E-book gross sales continued to shrink modestly final 12 months and general, whereas digital gross sales rose 7% and accounted for 20% of shopper income within the fiscal 12 months.

Hachette said that the gross sales of digital audiobooks had a “stable advance” within the first half of the 12 months. Digital audio accounted for three.four% of complete income within the first half of 2019, up from 2.5% within the first six months of 2018. E-books represented eight.2% of complete income within the interval, down from eight.four% within the first half of 2018.

Not solely are the large publishers seeing robust audiobook positive aspects, however so are smaller ones. Publishers’ gross sales of audiobooks rose 24.5% in 2018 over 2019, reaching $940 million, in line with the current gross sales survey sponsored by the Audio Publishers Affiliation. Not like previous surveys, the 2018 report options publishers’ gross sales receipts, quite than estimated shopper gross sales. The report additionally confirmed the position gross sales of digital audio have performed within the development within the format. Over 91% of audiobook gross sales got here from the digital format, the APA stated.

The rise of audiobooks is partly because of Amazon integrating them into all the pieces. You possibly can take heed to them in your Echo or Dot speaker system. Your entire fashionable line of Kindle e-readers should buy audiobooks proper on the e-reader after which take heed to them, with wi-fi headphones. Audible even powers a big share of the Apple Books library and this implies tons of gross sales on iPads and iPhones. Kobo can be doing their half with their subscription audiobook service launching everywhere in the world and get tons of visibility in 1000’s of Walmart shops within the US.

Many publishers have advised me that audiobook positive aspects have been making up for the lower in book gross sales over the previous few years. It seems to be like book gross sales have now stabilized and even look to be barely rebounding.

Michael Kozlowski

Michael Kozlowski is the Editor in Chief of Good e-Reader. He has been writing about audiobooks and e-readers for the previous ten years. His articles have been picked up by main and native information sources and web sites such because the CNET, Engadget, Huffington Put up and Verge.

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