Walmart is Kobo’s lone retail companion within the US and so they not too long ago created a brand new itemizing for the 6-inch Kobo Aura on their web site and so they’re calling it the “Unique Walmart eBooks Version”.
So now Walmart has two separate pages for the Kobo Aura on the Kobo part of their web site. On the outdated web page Third-party sellers are promoting the Kobo Aura for $129.
In the meantime the Unique Walmart Kobo Aura is promoting for $69.96 with free transport.
What makes it “unique” is anybody’s guess. The outline simply says the identical factor because the common itemizing, minus the comparability chart.
Saying it’s a Walmart eBooks Version doesn’t change the truth that it’s nonetheless a Kobo system related to the Kobo retailer. Walmart doesn’t really promote ebooks; they simply direct folks to Kobo’s web site with a Walmart emblem.
But when it’s precisely the identical because the common Kobo Aura why did they create a separate new web page for it?
Walmart has been promoting the Kobo Aura for $69 for fairly some time; after they first began promoting it final yr it was $99. Kobo sells it for $119 from their web site, which is senseless contemplating the superior Kobo Clara HD is barely $10 extra.
So what’s the cope with the brand new itemizing for an Unique Walmart Kobo Aura? Is it just a few form of advertising ploy? Or is there really one thing completely different about it apart from having a Walmart emblem as an alternative of a Kobo emblem onscreen?